Student Basics

  • Three marketing objectives – examples would be:

    Increase brand awareness by 30% in six months

    Boost sales of the product by 15% in three months

    Gain 1000 new social media followers in one month

    Say how they will help the business and justify them by saying that they are measurable, achievable, and time-bound.

    Talk about market research data.examples would be: Say how they will help the business and justify them by saying that they are measurable, achievable, and time-bound. Talk about market research data.

  • Market size, share, and structure – summarise parts and talk about key findings and statistics which are relevant. Then say how it will affect the campaign.Then say the target audience, competitors of the business and their market share, trends in the market, and the reliability and validity of data.

    Market size, share, and structure – summarise parts and talk about key findings and statistics which are relevant. Then say how it will affect the campaign.Then say the target audience, competitors of the business and their market share, trends in the market, and the reliability and validity of data.

  • Justification (new product lines) SWOT Unique selling points. Larger competitors owning lots of market share. Political – government, Brexit, trading laws Economical – cost of living crisis, disposable incomeSocial – lifestyle (health), cultural, ageTechnological – automation, internet, social media
    Legal – employment, consumer safety
    Environmental – climate change, recycling, eco-conscious consumers
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Student Simple

7Ps – Product, Price, Place, Promotion, People, Process, and Physical Environment
– What is it, does it meet customer needs
– How much will it cost (pricing strategies such as skimming, competitive, premium or penetration)
– Will it be sold online or in-store
– How will people learn about it
– How staff make people perceive the product
– How is it delivered (guaranteed three-day delivery)
– What climate is it needed in
Budget – Create a Gantt chart on Excel

Timeline – Say how long the campaign will take and when things will happen by